Service

React and Next.js web app development for storefronts and portals

A web app lives or dies on two things: how quickly it loads and how clearly people can find what they came for. Next.js gives us server rendering and static generation, so public pages are quick and readable by search engines, while React powers the interactive parts behind a login. We use the two together for storefronts, customer portals and the admin panels operations teams use every day.

Fitorza is a good illustration. Fitness commerce in Pakistan was scattered across Instagram messages and bank transfers. We built a Next.js storefront with a full commerce flow, a Laravel core handling catalogue, orders and payments, and an Expo mobile app on the same backend. Content and community features sit beside the shop. The web app is not a separate project bolted onto an API; it is one part of a single product, designed that way from the start. The same approach suits UK and European clients who need a fast, searchable front end tied to real operations, not a brochure site that is disconnected from stock, orders and customers.

Who this is for

  • UK and European businesses that want a storefront or booking site that ranks and converts
  • Operations teams that need an internal portal or dashboard replacing shared spreadsheets
  • Founders with an API or backend already in place who need a modern front end on top of it
  • Companies whose current site is slow, hard to update or difficult for search engines to read

What we build

  • Next.js storefronts with catalogue, search, cart, checkout and account pages
  • Customer and partner portals with login, order history and self-service actions
  • Admin dashboards with tables, filters and charts for stock, orders and activity
  • Content pages and blogs that non-developers can edit, with clean metadata for search
  • Bilingual and right-to-left interfaces, including Arabic and English
  • Shared components built in Tailwind CSS so new screens match the rest of the product

How the work runs

  1. Pages and journeysWe list every page, decide which are public and which are behind a login, and choose rendering per page. Search-facing pages are rendered on the server or built ahead of time.
  2. Component libraryWe build a small set of typed, reusable components first. That keeps the interface consistent and makes later screens quicker to add.
  3. Integrate and measureWe connect the front end to the API, add analytics, and check speed and accessibility on real pages rather than on a demo.
  4. Deploy and iterateWe ship through CI/CD to your chosen host, watch uptime and logs, and improve pages based on how people actually use them.

Tech stack

Next.jsReactTypeScriptTailwind CSSRechartsGSAPLaravelREST APIsVercel

Pricing model

Web apps are most often quoted as a fixed scope: an agreed list of pages and features, a price and a date, with weekly demos of working screens and source code handed over. A focused build covering API, web portal and a mobile app is typically 8-14 weeks, and a web-only project is usually at the shorter end of that range because the surface is smaller. Where the site and backend keep growing, a monthly build and run retainer covers new pages, features and monitoring.

Cost depends on the number of distinct page types, how much is interactive rather than content, the amount of backend work behind it, whether you need two languages, and how many integrations such as payments, search or analytics are involved. Design effort is a separate line if you want a bespoke visual system rather than a clean, standard one. UK clients should confirm current requirements on cookies, consent and data handling with their own advisers; we can build the technical controls once the rules are clear. Your written estimate comes from the free scoping call. Ask us to separate design, build and content migration into their own lines, so you can see where the money goes and decide which parts to do in house.

Case studies

Consumer super-app · Pakistan

Fitorza

Fitness and wellness marketplace. Next.js storefront, Laravel core, Expo app with encrypted chat - commerce, content and community in one product.

Read case study →

Questions buyers ask

Why Next.js rather than a plain React single-page app?
Next.js renders pages on the server or ahead of time, so they load quickly and search engines can read them. A single-page app is fine behind a login, but for a storefront or marketing pages it usually costs you visibility. We often use both in one project.
Can you build the front end against our existing API?
Yes, provided the API is documented and stable. During scoping we review it, flag gaps or inconsistencies, and agree who fixes what. If there is no backend yet, we can build a Laravel API alongside the front end.
Will the site be easy for our team to edit?
Content that changes often, such as products, posts and banners, is managed from an admin area, so editing does not need a developer. Layout changes still go through code, which keeps the design consistent.
Do you handle hosting and deployment?
We set up deployment on a host such as Vercel or AWS, with automated releases, staging and monitoring. The accounts are yours, and we hand over access and documentation.