Service

Multi-tenant SaaS development, from first tenant to the fortieth

Building a SaaS product is different from building an application. The hard part is not the features, it is everything around them: keeping each customer's data separate, letting you onboard a new tenant without a developer, billing by plan, and seeing what is happening across all tenants when something goes wrong. Multi-tenant SaaS development means designing for that from the first migration, because retrofitting tenancy into a single-customer app is slow and risky.

DistroOps is our clearest example. It is a distribution management platform for FMCG networks, built as a multi-tenant Laravel core with an isolated space for each distributor. Today it runs 42 distributor tenants on one multi-tenant platform (38 active), with Rs486,500 MRR / Rs5.84M ARR, and Rs12.4M in GMV last month across 1,284 orders. Ya-Hub, an agency operations platform on Laravel and AWS, takes a different route: a tenant-configurable set of 14 modules, so each agency switches on what it needs. Both approaches rest on the same principle: a platform is a product you operate, not a project you finish, and the engineering has to make that daily operation easy.

Who this is for

  • Founders turning a service or a spreadsheet process into a subscription product
  • Companies with a single-client system that now has to serve many customers
  • Vertical software teams in the US and elsewhere that need a platform build partner
  • Operators who sell to distributors, schools, clinics or agencies and want one codebase for all of them

What we build

  • A tenancy model with isolated data per customer, chosen and justified during architecture
  • Per-tenant plans and billing, with limits and feature switches tied to the plan
  • Tenant onboarding that creates a working space without developer involvement
  • A platform operations console covering billing, observability, webhook and sync health, an audit log and backups
  • Role systems inside each tenant, from owner down to field user
  • Tenant web portals, plus mobile apps where the customer's staff work in the field

How the work runs

  1. Tenancy decisionWe choose how tenants are separated and write down why. This affects cost, backup, reporting and risk, so it is decided early, not discovered later.
  2. Core product firstWe build the smallest version that one real customer can run their business on, and keep it free of one-off customisations that would not suit the next tenant.
  3. Operate the platformBilling, plans, audit logs, backups and health monitoring are built alongside the product, so you can run it as a business and not only as software.
  4. Onboard and scaleWe help bring on the first tenants, watch what they actually use, and let that guide the roadmap. Capacity planning follows real load.

Tech stack

LaravelPHPMySQLRedisReactReact NativeAWSData isolationMonitoring

Pricing model

SaaS products are rarely finished at launch, so most clients split the work. A fixed-scope build delivers the first release: tenancy, core workflows, billing and a first web portal, typically within the 8-14 week window for a focused MVP, with source code handed over. After that, a build and run retainer covers the roadmap, maintenance and monitoring. Funded teams that want a long-term engineering partner can take a dedicated team, billed per seat each month.

The biggest cost drivers are the tenancy model, the depth of billing and plan logic, the number of roles inside each tenant, the number of apps (web only, or web plus field and customer apps), and the integrations tenants will expect. Operations tooling such as audit logs, backups and health monitoring is real work, and cutting it saves little. Skipping it costs a lot later. We scope these explicitly so you can see what you are choosing. The free scoping call produces a written estimate, and we will help you decide what can wait for version two. If you are still validating demand, we recommend launching with one or two tenants and learning from them before investing in self-service signup or advanced plan logic.

Case studies

Multi-tenant SaaS · FMCG

DistroOps

Distribution management for FMCG networks. Field, retailer and driver apps, tenant portals, ERP and logistics backend - one platform running the whole supply chain.

Read case study →

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Questions buyers ask

How is tenant data kept separate?
It depends on the product. Options include a shared database with strict tenant scoping, or separate databases per tenant for stronger isolation. We explain the trade-offs in cost, reporting and backup, and agree one in writing before development begins.
Can we add billing and subscription plans from the start?
Yes. Plans, limits and feature switches are far easier to build in at the start than to add once customers are live. We connect to payment gateways suited to your markets and handle the plan logic in your own platform.
What happens when one tenant needs a custom feature?
We prefer configurable options that any tenant can use, such as switches and settings, over one-off code branches. If a request is truly unique, we discuss whether it belongs in the product, in an integration, or in a paid extension.
Will the platform cope with growth?
We design for it with queues, caching, indexing and deployment on AWS, and we monitor real load after launch. We do not promise specific capacity figures in advance. We measure, then scale what needs it.